Here are some examples of Amul topical ads

Amul topical ads have been running for over 50 years and have become a beloved part of Indian culture. 1 They are a testament to the power of advertising to entertain, inform, and engage audiences.

Here's what makes Amul topical ads special

  • Topicality: They respond quickly to current events, often appearing just days after a major news story breaks.
  • Humor and Wit: The ads use clever wordplay, puns, and visual gags to make people laugh.
  • The Amul Girl: The iconic cartoon girl is a consistent element in the ads, making them instantly recognizable.
  • Social Commentary: While humorous, the ads often touch on important social or political issues.