Summary
- Campaign: Amul wished everyone a Happy New Year for 2025.
- Headline: Here’s to more Maskarahat!
- Description: The ad used the word “Maskarahat,” a blend of “Muskurahat” (smile/laughter) and “Maska” (butter), to convey a message of happiness and enjoyment. The tagline “Amul Happy New Year” reinforced the festive occasion.
- Target Audience: General public in India.
- Impact: The ad aimed to spread New Year cheer with Amul’s characteristic wordplay and connect the brand with positive emotions and celebrations.
Campaign Details
Amul, known for its creative and engaging advertisements, extended New Year greetings to everyone for 2025 with a clever play on words. The headline “Here’s to more Maskarahat!” combined “Muskurahat” (smile/laughter) and “Maska” (butter), creating a unique term that evokes feelings of joy and the enjoyment associated with Amul products.
This wordplay is a signature element of Amul’s advertising style, making the message memorable and adding a touch of humor. The simple tagline “Amul Happy New Year” clearly conveyed the brand’s wishes for the new year.
The ad aimed to connect with the general public on a personal level, associating Amul with positive emotions and the spirit of celebration. It reinforced the brand’s presence in everyday life and its ability to connect with cultural moments.
