This ad was released by Amul in response to the successful rescue of 41 miners who were trapped in a tunnel in Uttarkashi, India.
#Amul Topical: The miraculous rescue of the 41 trapped tunnel workers! pic.twitter.com/AinrNl55Tt
— Amul.coop (@Amul_Coop) November 29, 2023
The ad also includes the tagline “Amul Khao, din yara rat” which translates to “Eat Amul, day or night”.
The ad shows that Amul respects and appreciates all kinds of workers, regardless of their occupation or status.