Summary
- Campaign: Amul celebrated the illustrious career of cricketer R. Ashwin upon his retirement.
- Target Audience: Cricket fans, especially those in India, and the general public.
- Impact: The ad garnered positive attention, acknowledging Ashwin’s significant contributions to Indian cricket with a characteristic Amul touch of humor.
Amul Topical: Farewell to R. Ashwin, a Spin Legend
Amul, known for its timely and witty topical advertisements, paid tribute to the retiring cricket legend R. Ashwin. The ad cleverly played on Ashwin’s name, dubbing him “INDIA’S PREMIER MASHWINNER!” This pun not only celebrated his skills as a spin bowler but also created a memorable and catchy phrase.
The tagline “Amul HAVE WITH OFFIE OR TEA!” further reinforced the cricket theme, referencing Ashwin’s off-spin deliveries and the common practice of enjoying snacks with tea during cricket matches. This combination of wordplay and relatable imagery made the ad instantly appealing to cricket enthusiasts.
The ad widely circulated on social media is generating discussions and tributes to Ashwin’s remarkable career. It exemplified Amul’s ability to connect with current events and celebrate national heroes with a lighthearted and engaging approach.
