A Spin on Farewell: Amul’s Tribute to R. Ashwin

amul and r ashwin
amul

Campaign Details

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Summary

  • Campaign: Amul celebrated the illustrious career of cricketer R. Ashwin upon his retirement.
  • Target Audience: Cricket fans, especially those in India, and the general public.
  • Impact: The ad garnered positive attention, acknowledging Ashwin’s significant contributions to Indian cricket with a characteristic Amul touch of humor.

Amul Topical: Farewell to R. Ashwin, a Spin Legend

Amul, known for its timely and witty topical advertisements, paid tribute to the retiring cricket legend R. Ashwin. The ad cleverly played on Ashwin’s name, dubbing him “INDIA’S PREMIER MASHWINNER!” This pun not only celebrated his skills as a spin bowler but also created a memorable and catchy phrase.

The tagline “Amul HAVE WITH OFFIE OR TEA!” further reinforced the cricket theme, referencing Ashwin’s off-spin deliveries and the common practice of enjoying snacks with tea during cricket matches. This combination of wordplay and relatable imagery made the ad instantly appealing to cricket enthusiasts.

The ad widely circulated on social media is generating discussions and tributes to Ashwin’s remarkable career. It exemplified Amul’s ability to connect with current events and celebrate national heroes with a lighthearted and engaging approach.

About the Author

Hi, I'm Hridja, a marketing consultant focusing on digital strategies. I wrestle with marketing jargon by day and dream of the perfect subject line by night.

When I'm not writing, I'm obsessively collecting ads and email campaigns – basically building a massive digital library that I hope will be a treasure trove of inspiration.

Consider me your friendly neighbourhood marketing nerd, just trying to make sense of the ever-changing digital landscape and maybe, just maybe, build the world's most epic library of ads and emails.

You'll find my work here on Digital Tripathi.

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