Summary
- Campaign: Amul congratulated cricketer Nitish Kumar Reddy on scoring a century, at the MCG (Melbourne Cricket Ground) in Australia
- Headline: Bahuballebaaz (A play on “Bahubali,” meaning “strong-armed man,” combined with “ballebaaz,” meaning “batsman”)
- Target Audience: Cricket fans, particularly those following Indian cricket and those who may have watched the specific match, and the general public
Amul Topical: Celebrating Nitish Kumar Reddy’s Century
Amul, known for its quick-witted topical advertisements, celebrated Nitish Kumar Reddy’s century with a creative and engaging ad. The headline “Bahuballebaaz” cleverly combines the popular term “Bahubali,” signifying strength and power, with “ballebaaz,” the Hindi word for batsman. This instantly created an impactful moniker for Reddy.
The ad featured a dynamic image of Reddy in his celebratory pose after reaching the century mark, capturing the excitement of the moment. The tagline “Amul Reddy to eat” is a simple yet effective pun on his surname, linking it to Amul’s identity as a food brand and a celebratory treat.
This topical ad resonated with cricket fans who witnessed Reddy’s achievement, further cementing Amul’s connection with major sporting moments and its ability to connect with its audience through humor and relevance.
