Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the world’s largest technology company by revenue, with US$394.3 billion in 2022 revenue.
The company has delivered several successful marketing campaigns over the years. One of the most iconic campaigns was the “Think Different” campaign, which ran from 1997 to 2002. Another memorable campaign was the “Get a Mac” campaign, which ran from 2006 to 2009. Apple’s marketing strategy is known for its simplicity and effectiveness. The company segments its customer base by using behavioral, demographic, and psychographic factors.
Apple’s marketing campaigns are designed to create an emotional connection with customers and build brand loyalty.