Summary
- Campaign: Amul commemorated the 100th birth anniversary of legendary Indian filmmaker and actor Raj Kapoor.
- Target Audience: Fans of Indian cinema, particularly those familiar with the golden era of Bollywood, and the general public in India.
- Impact: The ad served as a nostalgic tribute to a beloved figure in Indian cinema, resonating with a wide audience.
Amul Topical: Celebrating 100 Years of Raj Kapoor
Amul, known for its consistent engagement with Indian culture and current events, paid a heartfelt tribute to the legendary Raj Kapoor on his 100th birth anniversary. The ad celebrated Kapoor’s enduring legacy as “the greatest showman of Indian cinema.”
The headline “Aaj Bhi Dilon Pe Raj Hai” (He Still Reigns in Our Hearts) beautifully captured his lasting impact on Indian audiences. The tagline “Amul Always Celebrated” served as a simple yet effective reminder of Amul’s long-standing tradition of commemorating important figures and events.
This topical ad resonated deeply with fans of Indian cinema, particularly those who grew up watching Kapoor’s films. It served as a nostalgic reminder of his contributions to the industry and his enduring popularity.
