Summary
- Campaign: Amul paid tribute to legendary tabla maestro Zakir Hussain.
- Target Audience: Music lovers, particularly classical music enthusiasts, and the general public.
Amul, known for its witty and topical advertisements, paid a fitting tribute to the legendary tabla maestro Zakir Hussain. The ad, released shortly after his passing, captured the essence of his musical genius in a single, powerful image.
The core visual element was a portrait of Zakir Hussain engrossed in a tabla performance. The simplicity of the image, coupled with the evocative headline “Taal Ke Sartaaj,” resonated deeply with audiences. The phrase perfectly encapsulated Hussain’s mastery over the instrument and his profound influence on Indian classical music.
The ad was widely shared on social media platforms, sparking discussions and tributes to the maestro. It served as a poignant reminder of Hussain’s legacy and his enduring contribution to the world of music.
