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Samsung Transforms Las Vegas Sphere into a Portal to New Possibilities

samsung las vegas sphere ad campaign

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, Paradise, Nevada


Bending Reality: How Samsung Broke Through the Las Vegas Sphere

In a dazzling display of technology and creativity, Samsung recently took over the Las Vegas Sphere, transforming its massive LED exterior into a mesmerizing portal to a new era of mobile AI possibilities.

This awe-inspiring ad campaign, which ran in early January 2024, served as a teaser for the company’s upcoming Galaxy Unpacked event and left Las Vegas residents and visitors alike in awe.

Doctor Strange, AI Visions, and a Mesmerizing Ad Takeover

The ad featured the iconic Doctor Strange from Marvel Studios’ “What If…?” Season 2, who used his magical abilities to open portals on the Sphere’s surface.

These portals showcased glimpses of stunning landscapes, futuristic cityscapes, and other visually captivating environments, hinting at the incredible potential of Samsung’s new AI technology.

The campaign was more than just a pretty light show; it was a strategic partnership between Samsung and Marvel Studios, designed to generate excitement for both the Galaxy Unpacked event and the new season of “What If…?”.

The collaboration was a perfect match, as Doctor Strange’s ability to explore infinite possibilities aligns perfectly with Samsung’s vision for its AI technology.

The ad’s impact was undeniable. It quickly became a viral sensation, with videos and photos of the transformed Sphere being shared widely on social media. The campaign also generated significant media coverage, further amplifying the buzz around Samsung’s upcoming announcements.

“We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile like never before. Galaxy AI will empower users in every facet of life. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon.”

Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. 

Behind the Scenes of the Spectacular Ad

Creating such a visually stunning and technically complex ad was no easy feat. Samsung partnered with several leading companies, to design and develop the immersive experience in the ad.

The ad’s success is a testament to Samsung’s commitment to innovation and creativity. The company has a long history of pushing the boundaries of what’s possible with technology, and this ad campaign is no exception.

By partnering with a popular franchise like Marvel Studios and utilizing cutting-edge technology, Samsung has created an ad that is not only visually stunning but also strategically effective.

A Glimpse of the Future: What Lies Beyond the Portal?

The Samsung Las Vegas Sphere ad is a clear indication that the company is preparing for a major announcement at its upcoming Galaxy Unpacked event. With the tagline “Get ready to unlock a multiverse of new possibilities,”

Samsung is clearly hinting at the transformative power of its new AI technology. It remains to be seen what exactly the company has in store, but one thing is for sure: Samsung is poised to make a major impact on the mobile industry in 2024.

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