WhatsApp’s 3D Billboard in London, highlighting privacy features

whatsapp 3d billboard
whatsapp

Campaign Details

Location:

, Piccadilly Square, London

Agency:

Whatsapp recently featured a 3D Billboard in Piccadilly Square London, featuring its privacy features.

In a unique and eye-catching campaign, WhatsApp recently took to the streets of London to showcase its commitment to user privacy with a stunning 3D billboard in Piccadilly Square. The interactive display was created by Ogilvy and served as a powerful visual representation of WhatsApp’s end-to-end encryption technology.

The billboard featured a giant smartphone mockup displaying a WhatsApp chat, with the messages scrambling and re-encrypting themselves in real-time. This mesmerizing animation effectively conveyed the essence of end-to-end encryption, where only the sender and recipient can access the content of their communications.

Private Messaging Takes Over Piccadilly Square in London | WhatsApp

While the exact cost of the campaign remains undisclosed, similar billboard placements in Piccadilly Square can cost upwards of £250,000. Given the prime location and the impactful nature of the display, it’s safe to say that WhatsApp made a significant investment in this campaign.

The effort paid off, with the billboard attracting widespread attention and generating an estimated 1 million views per week. The campaign also extended beyond the physical display, incorporating a social media component to further amplify its message.

Overall, WhatsApp’s 3D billboard campaign was a creative and successful way to highlight its focus on user privacy. It not only generated buzz and brand awareness but also served as a powerful reminder of the importance of secure communication in today’s digital world.

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