Summary:
- Campaign: Kalyan Jewellers “Nimah” Collection
- Brand Ambassadors: Rashmika Mandanna & Kalyani Priyadarshan
- Director: Priyadarshan (Kalyani Priyadarshan’s father)
- Goal: Showcase the heritage and beauty of the Nimah collection
A Walk Through Tradition
Kalyan Jewellers’ campaign for their “Nimah” collection, featuring popular actresses Rashmika Mandanna and Kalyani Priyadarshan, takes viewers on a captivating journey steeped in tradition. The ad opens with both actors entering a beautiful South Indian temple.
Enchanted by Heritage
The commercial showcases Rashmika and Kalyani, adorned in exquisite pieces from the Nimah collection, exploring the intricate architecture and sacred spaces of the temple. Their expressions convey a sense of awe and appreciation for the rich heritage embodied by the collection.
Nimah: Where Tradition Meets Modernity
The ad cleverly blends the timeless elegance of the Nimah collection with the contemporary appeal of its celebrity ambassadors. While Rashmika and Kalyani represent modern-day women, the Nimah jewelry adorning them reflects the enduring beauty of traditional Indian craftsmanship.
A Directorial Debut and Family Affair
Adding a special touch to the campaign is the fact that Kalyani Priyadarshan’s father, renowned filmmaker Priyadarshan, directed the ad.
“We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah. Directed by Priyadarshan, the campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection. The campaign film’s launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers.”
– Ramesh Kalyanaraman, executive director – Kalyan Jewellers, said,
Kalyan Jewellers’ “Nimah” campaign leverages the star power of its brand ambassadors while staying true to the essence of the collection.
The ad’s focus on a traditional setting and the exquisite craftsmanship of the Nimah jewelry creates a visually stunning and emotionally engaging experience for viewers.
