Summary
- Campaign: Mango Flavoured Dotted Condom Launch
- Product: Mango Flavoured Dotted Condoms
- Target Audience: Adults
- Goal: Introduce a new innovative product to the Indian market and generate buzz
- Key Element: Controversial and provocative advertising
- Director: Pinaki Bose
KamaSutra, a well-known brand for intimate products, introduced its Mango Flavored Dotted Condoms with a daring and provocative ad campaign. The ad, while controversial, successfully garnered attention and sparked discussions.
The ad featured a bold and explicit approach, showcasing the product in a sensual and suggestive manner. The use of mango and dotted texture was highlighted as innovative features that could enhance the sexual experience.
While the ad received mixed reactions, it undeniably achieved its goal of generating buzz and creating brand awareness. The controversy surrounding the campaign fueled discussions and debates, further amplifying its impact.
The campaign highlights KamaSutra’s willingness to push boundaries and experiment with innovative products. It also underscores the importance of open and honest conversations about sexuality and sexual health.
