Hyundai’s foray into the world of 3D billboards has been nothing short of groundbreaking. In 2022, they launched a series of campaigns that transcended the static limitations of traditional billboards, transforming them into dynamic, immersive experiences.
The New Hyundai Venue Takes Center Stage
One of the most notable activations was for the launch of the new Hyundai Venue in India. Partnering with Innocean Worldwide India and digital media company d’strict, they unveiled a spectacular 3D anamorphic billboard at CyberHub in Gurugram.
Technology and Teamwork Fueling Innovation
This mesmerizing display was made possible by a combination of cutting-edge technology and skilled creative minds. d’strict, known for their expertise in anamorphic illusions, meticulously designed the 3D animation and mapped it onto the billboard’s physical structure. Vantage and Spotlight, the DOOH (digital out-of-home) specialists, handled the production and execution, ensuring seamless integration of technology and visuals.
This wasn’t just a picture on a screen; it was an illusion that played with perspective. From a specific vantage point, viewers witnessed a seemingly cracked screen, from which a sleek red Venue emerged, seemingly hovering in mid-air. The car then rotated, showcasing its features before two more Venues joined the scene, performing stunts and disappearing in a haze of smoke. The message, “The New Hyundai Venue,” appeared on the “blue screen” as the crowd buzzed with excitement.
A Ripple Effect of Engagement
While the physical installation was limited to CyberHub, its impact extended far beyond its location. Videos of the 3D billboard went viral on social media, generating immense buzz and brand awareness. This campaign effectively tapped into the power of digital virality, amplifying its reach and resonating with a tech-savvy audience.
Conclusion: A New Chapter in Outdoor Advertising:
Hyundai’s 3D billboard campaign is a testament to the power of creativity and innovation in the realm of outdoor advertising. It demonstrates how brands can leverage technology to break through the clutter and capture attention in unexpected ways. This campaign not only promoted the Hyundai Venue but also cemented Hyundai’s image as a forward-thinking brand pushing the boundaries of traditional marketing.
This is just one example of Hyundai’s foray into 3D billboards. There have been other campaigns, like the “3D Shipping Container Billboard” in Israel, that further showcase their commitment to exploring new frontiers in advertising. It’s safe to say that Hyundai is at the forefront of this exciting trend, and we can expect even more stunning and innovative campaigns to come.
