Summary:
- Campaign: Bold Care #TakeBoldCareOfHer
- Goal: Normalize conversations around men’s sexual health in India
- Stars: Ranveer Singh & Johnny Sins (cameo)
A Bold Move for Men’s Health
Breaking taboos and sparking conversations around men’s sexual health is the aim of Bold Care’s “#TakeBoldCareOfHer” campaign.
This unconventional ad features Bollywood superstar Ranveer Singh alongside adult film star Johnny Sins in a surprising cameo.
Taking Cues from Saas-Bahu Dramas
The ad itself is a hilarious parody of a classic Indian soap opera.
We see a dramatic scene unfold between a wife and her husband, with the wife expressing her dissatisfaction and hinting at problems in the bedroom. Ranveer Singh steps in as a voice of reason, urging his friend to “Take Bold Care” with Bold Care products.
The unexpected twist comes with a cameo from Johnny Sins. Though not directly involved in the main scene, his presence serves as a humorous nudge towards the campaign’s message of addressing sexual health concerns.
Laughter to Break the Ice
By using humor and a touch of the unexpected, Bold Care’s campaign aims to make men feel comfortable discussing sexual health issues.
The ad’s success lies in its ability to break the ice with a lighthearted approach to a traditionally sensitive topic.
