Remember that time a giant Barbie emerged from a box next to the Burj Khalifa, Dubai’s iconic skyscraper?
If you do, you’re not alone.
This 16-second masterpiece, unveiled in 2023, took the internet by storm.
Mattel just tore up the pink playhouse rulebook and dropped a mind-bending CGI Ad to promote the ‘Barbie’ film.
Dreamt up by the UAE-based agency Eye Studio, it featured an enormous Mattel Barbie box plopped right next to the world’s tallest building, Burj Khalifa.
And then, magic happened.
Out stepped Barbie herself, resplendent in her signature striped swimsuit and black sunglasses, striking a pose that would make any supermodel envious.
Why Dubai? Why Burj Khalifa?
It was a strategic move by the marketing team behind Greta Gerwig’s live-action movie “Barbie”, starring Margot Robbie and Ryan Gosling, to promote the film in the region.
And what better way to grab attention than by dropping a giant, hyper-real Barbie right next to the Burj Khalifa, the world’s tallest building?
Reaching New Heights: A Viral Sensation
The internet went bananas (in the best way possible) when this ad landed.
It became a social media sensation, shared, discussed, and dissected everywhere from Twitter to TikTok, with this CGI masterpiece racking up a whopping 3.5 million views and counting, proving that sometimes, bigger is indeed better.
By embracing cutting-edge technology, Mattel ended up shaking the advertising game. They created an experience so immersive, so visually stunning, that it left a lasting impression.
Barbie wasn’t alone in this game of larger-than-life marketing.
Remember the Maybelline eyelashes ad that sprouted on the London Eye? Or the Adidas Messi billboard that celebrated the footballer’s World Cup win?
These hyper-realistic CGI ads are popping up everywhere, each one pushing the boundaries of creativity and leaving us in awe.