Summary:
- Campaign: Snickers India “You’re Not You When You’re Hungry” ft. MS Dhoni
- Brand: Snickers (Mars Wrigley)
- Product: Snickers Chocolate Bar
- Slogan: “You’re Not You When You’re Hungry”
- Ambassador: MS Dhoni, Former Indian Cricket Captain
When Captain Cool Loses His Cool
Snickers India’s campaign featuring MS Dhoni plays on their global tagline “You’re Not You When You’re Hungry.”
The ads humorously depict Dhoni, known for his composure, acting out of character due to hunger pangs.
Dhoni Gets Grumpy
The commercial shows Dhoni in the locker room, uncharacteristically grumpy and giving his teammates a hard time. After a bite of a Snickers bar, his demeanor instantly changes, and “Captain Cool” returns.
This campaign cleverly uses Dhoni’s image as a symbol of calmness and control to create a humorous contrast with his “hangry” behavior.
It reminds viewers that even the best of us can get cranky when our hunger isn’t satisfied, and a Snickers bar can be the quick fix to restore our usual selves.
Dhoni’s Appeal: A Winning Formula
MS Dhoni’s immense popularity in India makes him a perfect choice for Snickers’ campaign. Seeing the usually unflappable Dhoni acting out of character resonates with viewers and reinforces the campaign’s message in a relatable way. The humor and Dhoni’s star power combine to make this campaign a memorable one.
