The Economist’s light bulb billboard ad, conceived by the renowned UK agency BBDO, is a shining example of how “less is more” can create a powerful and memorable advertising experience.
The Design Backbone:
- Central Image: A giant, illuminated light bulb against a bold red background, instantly grabbing attention.
- Minimal Text: Only The Economist logo, allowing the visual to do the talking.
Spark of Ingenuity:
- Interactive Brilliance: The agency incorporated electronic motion sensors, causing the light bulb to illuminate as pedestrians approached, adding a layer of engagement and reinforcing the concept of illumination.
