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The Economist’s Brilliant Billboard: How a Light Bulb Ignited a Brand

the economist billboard

Ad Campaign Details



Type of Ad: ,


The Economist’s light bulb billboard ad, conceived by the renowned UK agency BBDO, is a shining example of how “less is more” can create a powerful and memorable advertising experience.

The Design Backbone:

  • Central Image: A giant, illuminated light bulb against a bold red background, instantly grabbing attention.
  • Minimal Text: Only The Economist logo, allowing the visual to do the talking.

Spark of Ingenuity:

  • Interactive Brilliance: The agency incorporated electronic motion sensorscausing the light bulb to illuminate as pedestrians approached, adding a layer of engagement and reinforcing the concept of illumination.

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