For the 60th anniversary of the iconic Carrera watch, Tag Heuer invited Ryan Gosling and broke the formula of traditional watch advertisements with a comic and action scenario.
- Starring: Ryan Gosling
- Directed by Nash Edgerton
- Produced by David Leitch’s 87 North
- Campaign by DDB Paris
Below is the youtube video of the ‘The Chase for Carrera’ campaign
Tag Heuer’s Ad Campaign Details
TAG Heuer, the Swiss luxury watch brand, celebrated the 60th anniversary of its iconic Carrera timepiece with an unconventional approach. The company produced a Hollywood action-comedy titled “The Chase for Carrera,” starring brand ambassador Ryan Gosling and Vanessa Bayer.
The short film is a thrilling, high-octane chase that pays tribute to the Carrera’s racing heritage while embodying the brand’s motto, “Don’t crack under pressure.” Directed by Nash Edgerton and produced by David Leitch’s 87 North, the company behind renowned action films such as Nobody and Bullet Train.
The Carrera timepiece, first created in 1963 by TAG Heuer’s former CEO Jack Heuer, was inspired by the dangerous Carrera Panamericana race. The watch’s design emphasizes readability and simplicity, making it perfect for drivers navigating high-speed turns.
TAG HEUER CARRERA THE ONLY WATCH THAT CAN KEEP UP WITH THE GRAY MAN.
In a world-first for a luxury brand, Gosling will continue to wear different iterations of TAG Heuer Carreras in multiple iconic Hollywood roles. The actor already wore the minimalist TAG Heuer Carrera Three Hands in the Netflix spy thriller The Gray Man.
Two icons of quality and creativity teamed up to craft this Ad Film. It is a testament to Carrera’s standing as a classic timepiece designed for action, much like Ryan Gosling never ceases to push himself to go beyond his limits.
The ad showcases the new Carrera watches with an action-packed chase and a touch of humor, earning praise from fans, celebrities, and fellow actors alike.
“I’ve learned not to take time for granted. What drives me is knowing that the clock is ticking.”Ryan Gosling – TAG Heuer Ambassador