Summary
- Campaign: “Circle it, Find it”
- Product: Galaxy S24 Ultra
- Key Feature: AI-enabled Circle to Search
- Target Audience: Potential smartphone buyers, particularly those interested in AI
- Goal: Highlight the innovative “Circle to Search” feature and generate interest in the Galaxy S24 Ultra
Samsung is redefining how we search with Galaxy S24 Ultra
Samsung’s Galaxy S24 series, marked by a strong emphasis on AI integration, has been the subject of extensive advertising campaigns since its launch. Central to these campaigns has been the promotion of “Circle to Search,” a groundbreaking feature that allows users to instantly search for anything on their phone screen with a simple gesture.
A strategically placed QR code, when scanned, led to a video showcasing the “Circle to Search” feature, powered by Google, in action. This interactive element brought the print ad to life, allowing users to experience the feature firsthand. The accompanying copy emphasized the ease and efficiency of the feature, positioning the Galaxy S24 Ultra as a device that redefines the search experience.
This print campaign was more than just an advertisement; it was a tactical move to reinforce Samsung’s position as a leader in smartphone innovation. By showcasing the “Circle to Search” feature, Samsung effectively communicated the Galaxy S24 Ultra’s ability to simplify users’ lives and enhance their overall smartphone experience.
