Summary
- Campaign: Epic Condoms campaign
- Brand: Mankind Pharma
- Product: Manforce Epic Condoms
- Celebrity Endorsement: Radhika Apte
- Target Audience: Adults in India
- Goal: Promote safe sex practices and break the stigma surrounding sexual health
- Key Element: Bold and candid conversations about sex, featuring Radhika Apte as a confident and empowered woman
Breaking Barriers: Mankind Pharma’s Epic Condoms Campaign
Mankind Pharma’s Epic Condoms campaign featuring Radhika Apte aimed to break the stigma surrounding sexual health in India. The campaign challenged conventional norms by portraying sex as a natural and enjoyable part of life.
Radhika Apte, known for her bold and unconventional roles, was the perfect choice to represent the campaign’s message. The ads featured her in candid conversations about sex, addressing topics like pleasure, and the importance of safe sex practices. The campaign aimed to shift the narrative around condoms, positioning them not just as contraceptives but as essential tools for sexual well-being and pleasure.
The campaign went beyond traditional advertising methods, utilizing social media platforms to engage with audiences and spark conversations about sexual health. The use of humor and relatable scenarios helped to destigmatize the topic and make it more approachable for a wider audience.
