Summary
- Campaign: The Dog (part of a larger Optifoglenses campaign)
- Product: Optifoglenses (anti-fog lenses)
- Target Audience: People who wear glasses, especially those living in colder climates or who experience temperature changes that cause fogging
- Goal: Highlight the inconvenience and potential for humorous misidentification due to foggy glasses, promoting Optifoglenses as the solution
Essilor Optifoglenses “The Dog” Ad
Essilor’s “The Dog” ad for Optifoglenses uses a funny and relatable situation to showcase the problems caused by foggy glasses, particularly in cold weather. The commercial opens on a snowy winter night, with a middle-aged man returning home. As he enters his warm house, his glasses immediately fog up due to the sudden temperature change.
Eager to greet his furry companion, the man bends down and scoops up his dog. He proceeds to cuddle and kiss the “dog,” only to realize, that he has mistakenly picked up the dog’s rear end! The humor comes from the relatable experience of foggy glasses leading to a misidentification, amplified by the slightly awkward and unexpected nature of the mistake.
The ad then transitions to showcase the clear vision provided by Optifoglenses, implying that such an embarrassing situation could have been avoided with clear, fog-free lenses.
Essilor effectively uses this lighthearted scenario to highlight the practical benefits of Optifoglenses, demonstrating how they can prevent everyday inconveniences and embarrassing moments caused by fogged-up glasses.
