Summary
- Campaign Theme: Foggy Glasses Mishaps (likely part of a broader Optifoglenses campaign)
- Product: Optifoglenses (anti-fog lenses)
- Target Audience: People who wear glasses
- Goal: Highlight the inconvenience and potential risks of foggy glasses
- Key Element: Humorous scenario, involving a butcher and foggy glasses.
A Misdelivery of Epic Proportions: Essilor’s Butcher Ad
Essilor’s “The Butcher” ad for Optifoglenses uses humor to illustrate the everyday frustrations caused by foggy glasses. The commercial centers around a delivery person who, due to severely fogged-up lenses, makes a significant delivery error.
The delivery person, presumably meant to deliver meat to a butcher shop, mistakenly arrives at a high-end luxury store. He confidently presents raw meat to a bewildered and impeccably dressed woman. The scene is made even more comical by the woman’s perplexed expression as she is asked to sign for the unexpected delivery.
The tagline “Stop the Fog with Optifog” appears, clearly linking the product to the solution for this common problem.
The humor in the ad derives from the relatable experience of foggy glasses leading to misinterpretations and awkward situations, amplified in this case to a hilarious extreme. Essilor effectively uses this scenario to demonstrate the clear advantage of Optifoglenses.
