This article discusses the creative OOH campaign “Badal Life Ki Raftaar” that Nestle ran in Mumbai, India. Monsoons in India are associated with a hot cup of tea (or chai), and with this campaign, Nescafe wants to change that perception.
Executed by Street Talk, this time the Nestle team solely focused on the OOH medium.
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Hi, I'm Hridja, a marketing consultant focusing on digital strategies. I wrestle with marketing jargon by day and dream of the perfect subject line by night.
When I'm not writing, I'm obsessively collecting ads and email campaigns – basically building a massive digital library that I hope will be a treasure trove of inspiration.
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