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nestle

Nescafe brewed an monsoon OOH campaign for Mumbai dwellers

nestle ooh campaign
nestle

Ad Campaign Details

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Mumbai,

India

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Summary

This article discusses the creative OOH campaign “Badal Life Ki Raftaar” that Nestle ran in Mumbai, India. Monsoons in India are associated with a hot cup of tea (or chai), and with this campaign, Nescafe wants to change that perception.

Campaign Details

Executed by Street Talk, this time the Nestle team solely focused on the OOH medium.

nestle billboard ooh campaign

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