MyMuse, a sexual wellness brand, is shaking things up for Valentine’s Day 2024 with their campaign titled “Modern Love Needs Modern Solutions.” This cheeky and humorous campaign takes aim at outdated notions of love and celebrates the diverse ways people experience and express it today.
The Premise:
Meet Cupid, the classic symbol of love, struggling to understand the complexities of modern romance. Armed with his bow and arrow, he clumsily attempts to spark love using traditional methods, only to be met with bemusement and rejection. Couples enjoying self-love sessions, exploring alternative relationship models, and prioritizing intimacy beyond the bedroom leave Cupid bewildered.
The Message:
MyMuse uses Cupid’s confusion as a springboard to highlight the fact that love is no longer confined to a single narrative. The campaign celebrates self-acceptance, sexual exploration, and open communication as essential ingredients in modern love. MyMuse products are subtly woven into the narrative, presented as tools that empower individuals and couples to navigate their unique journeys.
The Execution:
The campaign unfolds through four 45-second films, each showcasing Cupid’s comical misadventures.
AD 1: CUPID HATES SINGLE PEOPLE?
AD 2: CUPID GETS INTO COUPLES BED
AD 3: CUPID CAN’T KEEP IT CASUAL
AD 4: CUPID DOESN’T GET LONG DISTANCE
The films are lighthearted and engaging, using humor to spark conversation about modern love and its evolving landscape.
The Tagline:
“Modern Love Needs Modern Solutions. Cupid doesn’t get it, MyMuse does.” This tagline succinctly summarizes the campaign’s message, positioning MyMuse as a brand that understands and supports the diverse realities of love in the 21st century.
Overall Impact:
MyMuse’s Valentine’s Day campaign is a refreshing departure from the usual clichés associated with the holiday. It’s inclusive, humorous, and sparks important conversations about love, intimacy, and self-expression. By embracing the complexities of modern love, MyMuse positions itself as a brand that resonates with a generation seeking authenticity and empowerment in their relationships.
