Digital Tripathi

In a creative collaboration between Google and Samsung, a dynamic promotional campaign was launched in New York City’s renowned Times Square. The focus of the campaign was to showcase the innovative capabilities of the Google Assistant on the Samsung Galaxy Z Flip 4.

Samsung and Google wished to highlight how content creators would create content using the smartphone’s folding ability and Google’s Assistant for hands-free content creation. This was highlighted through a captivating 3D billboard takeover in Times Square.

The campaign featured the participation of Ludacris, a well-known artist, further emphasizing the concept of the future of selfies and the exciting possibilities offered by this technological collaboration.

The striking 3D billboard not only attracted attention but also underscored the powerful synergy between Google Assistant and the Galaxy Z Flip 4, offering a glimpse into the potential of hands-free creativity and self-expression.