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Google’s first-ever 3D billboard with Samsung in Times Square featuring Ludacris

samsung google 3d billboard ad

Ad Campaign Details

Advertiser: ,

Type of Ad: ,


, Times Square, New York



In a first-of-its-kind collaboration, Google and Samsung, have unveiled a revolutionary 3D billboard in the heart of Times Square, a dynamic promotional campaign capturing the attention of millions and redefining the boundaries of outdoor advertising. The focus of the campaign was to showcase the innovative capabilities of the Google Assistant on the Samsung Galaxy Z Flip 4.

Samsung and Google wished to highlight how content creators would create content using the smartphone’s folding ability and Google’s Assistant for hands-free content creation. This was highlighted through a captivating 3D billboard takeover in Times Square.

The campaign featured the participation of Ludacris, a well-known artist, further emphasizing the concept of the future of selfies and the exciting possibilities offered by this technological collaboration.

Targeting Millennials and Gen Z: A Message of Creative Empowerment

The 3D billboard goes beyond mere visual impact. It’s strategically targeted towards millennials and Gen Z, generations known for their tech-savviness and embrace of digital innovation. The ad campaign subtly nudges these audiences to explore the creative possibilities unlocked by the Google Assistant on the Samsung Galaxy Z Flip 4.

Unleashing Creativity with Hands-Free Innovation

The ad’s central theme revolves around the seamless integration of technology with artistic expression. Ludacris, featured in the 3D spectacle, effortlessly uses the Galaxy Z Flip 4’s unique folding design and Google Assistant to create music, showcasing how technology can empower hands-free creativity. This resonates deeply with younger generations who value convenience and on-the-go productivity.

Beyond the Spectacle: A Glimpse into the Future of Tech-Driven Expression

The Google and Samsung 3D billboard is more than just a captivating display; it’s a glimpse into the future of tech-driven self-expression. It paves the way for a world where technology seamlessly blends with our creative pursuits, allowing us to push the boundaries of imagination without limitations.

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