Summary:
- Campaign: A Day in the Life of Shah Rukh Khan in Dubai
- Product: Tourism in Dubai
- Celebrity Endorsement: Shah Rukh Khan
- Target Audience: Indian tourists
- Goal: Promote Dubai as a desirable travel destination for Indian travelers, showcasing its diverse attractions and vibrant culture.
- Key Element: A slice-of-life narrative featuring Shah Rukh Khan experiencing the best of Dubai, connecting with the audience on a personal level.
A Day in the Life of a Bollywood Star in Dubai
The “Visit Dubai” campaign featuring Shah Rukh Khan aimed to showcase the city’s diverse offerings through the lens of the superstar’s own experiences. The campaign’s core narrative revolved around a “day in the life” of Shah Rukh Khan while filming in Dubai.
The ads depicted Shah Rukh Khan navigating the city, exploring iconic landmarks, indulging in local cuisine, and experiencing the city’s vibrant nightlife. The campaign highlighted the city’s diverse attractions, from the breathtaking Burj Khalifa to the bustling souks and the serene beaches.
hah Rukh Khan’s charm and charisma were integral to the campaign’s success. By showcasing his personal experiences in Dubai, the campaign aimed to create an emotional connection with the audience and inspire them to explore the city for themselves. The ads emphasized that Dubai offers something for everyone, from thrilling adventures to relaxing getaways.
