The Apple Watch Series 7 911 ad campaign wasn’t your typical tech commercial. Forget sleek product shots and smiling testimonials. This powerful campaign dared to go raw, utilizing real-life 911 calls made from the watch itself.
By showcasing real-life emergency calls made from the watches, the campaign plunged viewers into three harrowing situations – a car submerged in a river, a paddleboarder lost at sea, a farmer trapped by a fall – each a gripping testament to the Apple Watch’s potential in critical moments.
Let’s rewind & relive these impactful stories
Trapped in the River:
Imagine the terror – trapped in a car submerged in a rushing river, water rising, and your phone out of reach. This was Amanda’s reality. Her frantic 911 call resonated through the commercial, her voice laced with panic as she described the rising water and dwindling air.
But amidst the despair, a glimmer of hope: the Apple Watch silently connecting her to help. The ad ends with rescuers arriving, guided by the watch’s location data, pulling Amanda free.
Lost at Sea
The vastness of the ocean can be both liberating and terrifying. For Jason, a solo paddleboarder enjoying the open water, it turned into a struggle for survival. Caught in a sudden windstorm, he found himself miles from shore, desperately paddling against the waves. With his phone unreachable, he turned to his Apple Watch.
His 911 call, broadcast through the commercial, conveyed a mix of fear and resilience as he battled exhaustion and dwindling hope. But just as despair threatened to overwhelm him, his rescuers appeared, drawn to his location by the watch’s tracking feature.
Fallen on the Farm
Jim, a weathered farmer, knew the risks of his work. But a simple fall from a ladder shattered his usual strength. Lying alone in the field, his phone just out of reach, pain coursing through his body, he faced a different kind of fear: isolation and helplessness. His 911 call, heard in the ad, painted a picture of quiet desperation as he waited for help.
Yet, help was on its way, guided by the Apple Watch’s emergency SOS and location services. The ad ends with the reassuring voices of paramedics tending to Jim, their arrival made possible by the watch’s silent intervention.
The watch? Never explicitly shown.
These three stories, crafted with raw authenticity and haunting visuals, didn’t just sell the Apple Watch. They sold a promise: the promise of a lifeline in the face of danger, a silent guardian angel on your wrist, counting every second and potentially making the difference between life and death.