digital tripathi logo

Nike’s 3D Air Max Billboard: A Masterclass in Experiential Advertising

nike 3d billboard

Ad Campaign Details



Type of Ad: ,


, Shinjuku, Tokyo

Nike, the sportswear giant, never fails to amaze us with its innovative marketing campaigns. This year, for Air Max Day, they outdid themselves with a mind-bending 3D billboard in Japan that captured the hearts of sneakerheads and casual observers alike.

Towering over the cityscape, this larger-than-life installation celebrates Air Max Day. The billboard, a collaboration between Nike Japan and creative collective CEKAI, was a visual feast. It featured several iconic Air Max designs, seemingly floating in mid-air, right before the eyes of awestruck viewers. The illusion was created using clever 3D animation techniques, making the sneakers appear so real that you could almost reach out and touch them.

Air Max Day is an annual celebration of Nike Air, and this year’s event was especially important as it marked the 35th anniversary of Air Max.

But Nike didn’t stop there. They incorporated a beloved local landmark, Shinjuku cat, into the billboard. This playful touch added a layer of cultural relevance and endeared the project to the Japanese audience. The result was a masterpiece that transcended the boundaries of advertising and became a true spectacle.

But where is the cat in the Nike Air Max campaign you ask? Well, look carefully at 18th to 20th second you can see the cat and in the last 5 seconds of the video the cat uses its paws to drag the shoebox back inside.

The Outcome – Nike’s 3D Billboard Became a Global Phenomenon

Of course, the results speak for themselves the 3D billboard was a resounding success. It generated immense buzz online but also on the streets of Tokyo, with people flocking to the site to witness the magic for themselves. People were stopping to take photos, share their experiences on social media, and talking about it with their friends. Social media was flooded with photos and videos of the billboard, further amplifying its reach.

More importantly, the campaign effectively captured the essence of Air Max: bold, innovative, and always pushing the boundaries. It was a celebration of Nike’s rich heritage and a testament to its commitment to staying ahead of the curve.

The 3D Air Max billboard is a reminder that marketing can be an art form. It’s not just about selling products; it’s about creating experiences that leave a lasting impression. Nike has once again proven its mastery of this art, and we can’t wait to see what they come up with next.

In conclusion, Nike’s 3D Air Max billboard wasn’t just about selling sneakers; it was about creating a lasting memory, a shared experience that connected with people on an emotional level. It’s a masterclass in experiential advertising, and a shining example of how brands can leverage creativity and technology to capture the hearts and minds of consumers.

Share this campaign with others

More Ad Campaigns