How Digital Marketing in 2019 will effect you & your business?
Digital world is changing overtime & new innovations are introduced to it’s end users time to time and the rapid progress doesn’t show any signs of slowing down.
That means businesses have to adopt themselves rapidly in this changing world of technology in order to increase the ratio of their succession because what work for them in the last year, won’t work in this year.
So, Let’s get started with latest digital marketing content that you & your business will experience in 2019.
SEO is moving to Voice Search
why this? let’s understand the fact.
By 2020, 50% all searches will be done through voice search & 30% of all websites sessions will be conducted without screen, that means more searches will be done through Google Assistant, Siri, Microsoft Cortana and Amazon Alexa.
So, question arises here is that how your business is going to rank through voice search?
- Voice search drastically improves user experience because of which half of all online searches will be made through this.
- Due to its abundant use, Google is placing a higher emphasis on voice search optimization.
- After all, SEO come into picture to rank websites accurately so that it should provide users the accurate information for their search query as quickly as possible. User experience is, ultimately, at the forefront of search engine optimization.
- By January 2018, there was an average of one billion voice searches every month, proving that voice search is on the rise.
- But it is important to remember that voice search SEO and traditional website SEO are different. Therefore, some factors that affect website rankings may or may not have the same effect on voice search – and vice versa.
This is your chance to get ahead of your competition and gobble up that traffic before the market shifts into using voice.
According to Gartner’s forecast, by 2020 organizations will succeed in capturing 85% of customer contact with technology.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
- Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
- By 2022, chatbots will help businesses save over $8 billion per annum
- 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
Organizations have to deal with many different channels, which are important at different stages within the customer journey. Websites and reviews are consulted in the consideration for a purchase and social media channels, e-mail and telephone are used to ask questions.
Many brands already use chatbot technology, including Uber, whose chatbot communicates with customers, making it easy for them to hire cars via their mobile app, Facebook Messenger, Slack or Google Maps:
Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.
Algorithm updates is going to be more complex
Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways. According to the Moz algorithm changelog, there were 12 updates in 2018.
For search marketers, knowing when major Google updates happened can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.
Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.
Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:
- Are users spending more time on your site than the other ranked sites on Google?
- Are people bouncing off your site and heading back to the Google listing page?
- Are your brand queries increasing over time? Or do people not see you as a brand?
- Do people find your site more appealing… in other words, is your click-through-rate higher?
If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.
Google has one goal: to rank sites that users love the most at the top. That causes people to come back, keep using Google, and increase their overall revenue.
Dive Deeper : https://moz.com/google-algorithm-change
How Blogs get effected?
As bloggers, we don’t want to have to think about the Google algorithm! We want Google search to be simple–pick out a keyword, write some good content, and rank on the first page for that term.
But it isn’t. Google search is complex. Driven by its algorithm, Google looks at over 200 ranking factors.
For that reason, they can be pickier if they want to rank your website or not. It’s not just about backlinks or optimizing your on-page code, it’s about providing what’s best for the end user.
The Google algorithm changes often. The Moz blog says that in 2018, Google reported 3,234 improvements–an average of 9 a day.
Everyone in the online world was surprised when, at the beginning of June, Google announced the release of a broad core algorithm update. They had never announced one before.
That means Google is going to rank fresh content that isn’t regurgitated.
If you want to take the route of just writing dozens of articles each way and trying to rank for everything under the sun, you can. It’s still possible, but it will take more time and it will be harder as there is more competition.
More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content.
No longer can your strategy be to write a lot of content. You are going to have to plan on updating your content on a regular basis.
We all know text based marketing takes forever to rank on Google. If you aren’t willing to give it a year, you shouldn’t spend much time doing traditional SEO.
Video marketing is the most important marketing trend today and likely for the next 5-10 years.
These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
And don’t just think YouTube. To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.
One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are losing efficiency because on mobile screens, they’re simply too difficult to read. But video can present the same information in a format that works perfectly regardless of platform.
Google’s noticed this and is rewarding video producers: If your site includes video, it’s 53X more likely to get a first page spot in search results. Why? Because video improves SEO, which boosting a business’ ranking.
YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.
Visual search can take the user experience to a totally new level: people can upload an image to conduct a search and get more specific results.
Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items. As Marketing Land puts it, it turns your phone’s camera into a search bar:
Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion, Home decor, Art, Food, Products, Animals, Outfits, Beauty, Vehicles, Travel.
And Pinterest is not the only one with visual search.
Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app.
CamFind is another visual search mobile app which enables you to search for anything from your mobile phone simply by snapping a picture.
Marketers can get the edge on competitors by jumping on the visual search trend in 2019 to draw customers and serve them the perfect product.
Technology is more sophisticated and with things like machine learning and artificial intelligence knocking at the door, we are going to be on a crazy rollercoaster.
Don’t be afraid, though!
If you take the concepts above and start working on them now, you are going to be in for a much smoother ride with fewer downs and more ups.