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Canadian Lung Association Campaign Raises Awareness in a Billboard Ad on Effects of Wildfires


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The Canadian Lung Association launched a new awareness campaign to educate people about the dangers of wildfire smoke.

The billboard advertisement asserts, “When our forests are smoking, so are you.” It leads users to a website called, which offers advice on how to protect one’s lungs from smoke from wildfires.

The Canadian Lung Association is a non-profit organization that works to prevent lung disease and promote lung health. They have been working for over 100 years to educate Canadians about the dangers of smoking and other lung hazards. In recent years, they have turned their attention to the dangers of wildfire smoke.

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