Summary
- Campaign: Tanishq Wedding Jewelry
- Brand: Tanishq (jewelry brand by Titan)
- Celebrity Endorsement: Shivangi Joshi
- Target Audience: Brides-to-be and their families in India
- Goal: Position Tanishq as the go-to brand for wedding jewelry, emphasizing tradition, elegance, and emotional value
A Tale of Two Brides: Tanishq’s Emotional Appeal
Tanishq’s wedding TVC campaign featured two brides-to-be, played by Shivangi Joshi, showcasing the brand’s diverse collection of wedding jewelry to cater to different tastes, cultures and preferences. The campaign’s central theme was the emotional significance of wedding jewelry and its role in preserving family traditions and creating lasting memories.
The TVC effectively conveyed the message that Tanishq understands the diverse needs and aspirations of modern brides. By showcasing a range of styles and designs, the campaign aimed to establish Tanishq as a brand that caters to every bride’s dream of finding the perfect wedding jewelry.
