Summary
- Campaign: The Marathon
- Product: Optifog Lenses
- Target Audience: People who wear glasses
- Goal: Highlight the effectiveness of Optifog lenses in preventing fogging
- Key Element: Humorous storytelling and unexpected twists
A Foggy Run: Essilor’s Hilarious Marathon Ad
Essilor’s Optifoglenses launched a humorous ad campaign to showcase the effectiveness of their anti-fog lenses. The ad, titled “Marathon,” follows a runner who encounters a fog-related mishaps due to his regular glasses.
The runner’s glasses fog up, leading to comical misunderstanding. She accidentally runs into a crime scene, thinking it’s the finish line as her glasses as all foggy, and ends in a comical scene with the cops confused. The ad cleverly highlights the frustration and inconvenience caused by foggy glasses.
The ad emphasizes the clarity and comfort provided by the anti-fog lenses, allowing the runner to focus on his race without any distractions.
The ad’s humor and relatability have made it a viral sensation. By showcasing the practical benefits of Optifoglenses in a light-hearted manner, Essilor has successfully positioned its product as a must-have for anyone who wears glasses.
