Essilor Optifoglenses “The Hospital” Ad: A Summary
- Campaign: The Hospital (part of a larger Optifoglenses campaign)
- Product: Optifoglenses (anti-fog lenses)
- Target Audience: People who wear glasses and experience fogging issues
- Goal: Highlight the inconvenience and potential for humorous mishaps caused by foggy glasses, showcasing Optifoglenses as the solution.
- Key Element: Humorous and relatable scenario
Remote Control Confusion: Essilor’s Hospital Ad
Essilor’s “The Hospital” ad for Optifoglenses uses a lighthearted approach to demonstrate the frustrations of foggy glasses. The commercial takes place in a hospital room, where a patient is trying to watch television. A hot meal has just been delivered, and the steam rising from the food causes his glasses to fog up completely.
Unable to see clearly, the patient reaches for what he believes is the TV remote. He begins pressing buttons, trying to change the channel. Unbeknownst to him, he’s actually holding the remote control for the hospital bed of the patient in the next bed. With each press, the other patient’s bed moves up, down, or changes position, creating a series of comical and awkward moments. The humor comes from the relatable experience of foggy glasses leading to a misinterpretation of the immediate environment.
The ad then smoothly transitions to showcase the tagline, “Stop the Fog with Optifog” reinforcing the benefit of clear vision and the elimination of fog.
Essilor effectively uses this humorous scenario to highlight the practical benefits of Optifoglenses, demonstrating how they can prevent everyday inconveniences and embarrassing situations.
