Summary
- Campaign: Ultrasound
- Brand: Doritos
- Product: Doritos Chips
- Target Audience: General Public, particularly snack food enthusiasts
- Goal: Generate buzz and humor through a unique and unexpected ad concept
A Baby’s Craving: Doritos’ Ultrasound Ad
Doritos, known for its bold and innovative marketing, created a buzz with its Super Bowl ad that featured a humorous take on pregnancy cravings.
The commercial showcased a series of ultrasound images where a baby was seen reaching out for a bag of Doritos. The ad cleverly played on the idea of unexpected cravings during pregnancy, adding a humorous twist by having the baby crave a popular snack.
The ad was well-received by the audience, generating laughter and social media buzz. It successfully captured attention and left a lasting impression. The campaign highlighted Doritos’ position as a fun and indulgent snack, appealing to a wide range of consumers.
