This ad was released by Amul in response to the successful rescue of 41 miners who were trapped in a tunnel in Uttarkashi, India.
The ad also includes the tagline “Amul Khao, din yara rat” which translates to “Eat Amul, day or night”.
The ad shows that Amul respects and appreciates all kinds of workers, regardless of their occupation or status.
About the Author
Hi, I'm Hridja, a marketing consultant focusing on digital strategies. I wrestle with marketing jargon by day and dream of the perfect subject line by night.
When I'm not writing, I'm obsessively collecting ads and email campaigns – basically building a massive digital library that I hope will be a treasure trove of inspiration.
Consider me your friendly neighbourhood marketing nerd, just trying to make sense of the ever-changing digital landscape and maybe, just maybe, build the world's most epic library of ads and emails.
You'll find my work here on Digital Tripathi.
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