Summary
- Campaign: Doritos Cricket Fever Ad
- Product: Doritos Chips
- Celebrity Endorsement: Kartik Aaryan
- Target Audience: Cricket fans in India
- Goal: Leverage the excitement of cricket season to promote Doritos
- Key Element: Humorous take on cricket and romance
A Cricket-Inspired Romance with a Doritos Twist
Doritos’ 2021 ad campaign featuring Kartik Aaryan capitalized on the excitement of the Indian cricket season. The ad showcased Kartik Aaryan as a talented cricketer who uses his skills to win the heart of a girl.
The ad humorously depicted Kartik Aaryan hitting sixes and fours to strategically place his phone number on the scoreboard so the girl can store it on her phone.
The ad cleverly intertwined the love for cricket with the enjoyment of Doritos, making it a fun and engaging watch. It successfully tapped into the emotions of cricket fans and positioned Doritos as a snack that can enhance the viewing experience.
