Summary
- Campaign: Ustad Zakir Hussain Ad
- Brand: Taj Mahal Tea
- Target Audience: Tea drinkers in India
- Goal: Position Taj Mahal Tea as a premium tea brand associated with culture and refinement
- Key Element: The iconic image of Ustad Zakir Hussain enjoying a cup of tea
A Timeless Classic: Ustad Zakir Hussain and Taj Mahal Tea
In 1988, Taj Mahal Tea launched a iconic advertising campaign featuring the legendary tabla maestro, Ustad Zakir Hussain. The ad depicted the maestro engrossed in his riyaaz with another pupil, lost in the rhythm of the tabla. While sipping the sea in the serene ambiance Ustad Zakir Hussain praising his pupil’s performance saying ‘wah ustaad’ to which the pupil responds with “Arre huzoor, wah Taj boliye!”
This simple yet powerful exchange, coupled with the elegant visuals, resonated deeply with the Indian audience. The ad not only showcased the cultural significance of tea in India but also elevated Taj Mahal Tea to a premium brand associated with refinement and sophistication.
The commercial’s enduring popularity can be attributed to its timeless appeal. The image of a world-renowned musician enjoying a cup of tea has become synonymous with the brand. It’s a reminder that even the most accomplished individuals find solace and inspiration in the simple pleasures of life, including a cup of good tea.
