Summary
- Campaign: Sofascore x Luka Modrić
- Product: Sofascore Sports App
- Celebrity Endorsement: Luka Modrić
- Target Audience: Sports enthusiasts and fans
- Goal: Increase brand awareness and promote the app’s features
- Key Element: Leveraging the popularity and credibility of a football legend
A Match Made in Football: Sofascore and Luka Modrić
Sofascore, a popular sports data and statistics app, teamed up with football legend Luka Modrić in 2022 to launch a campaign that aimed to enhance brand visibility and promote the app’s features. The collaboration aimed to leverage Modrić’s immense popularity and credibility among football fans worldwide.
The campaign involved a series of promotional activities, including social media posts, digital ads, and video content. Modrić was featured in these materials, highlighting the app’s user-friendly interface and comprehensive coverage of various sports. The campaign emphasized how Sofascore could help fans stay updated with real-time scores, statistics, and live match commentary.
The campaign involved a series of promotional activities, including social media posts, digital ads, and video content. Modrić was featured in these materials, highlighting the app’s user-friendly interface and comprehensive coverage of various sports. The campaign emphasized how Sofascore could help fans stay updated with real-time scores, statistics, and live match commentary.
Additional details
- Production: More-Magnets
- Director: Renata Lučić
- Director of photography: Lazar Bogdanović
- Producer: Filip Filković Philatz
- Executive Producer: Zlata Cetina Terzić
- Costume designer: Doris Fatur
- Makeup artist: Tamara Radinger
- Set design: Dajana Juram Osip
- Editor: Marko Ferković
- Custom Sound, Editing & Mastering: Tomislav Franjo Šušak
- Key Visual Photographers: Senja Vild & Franjo Matković
- 3D Nishika Photographer: Martin Peranović
- Sofascore Marketing Director: Ivan Kovačević Sofascore
- Art Director: Anja Knezić
- Sofascore Copywriters: Barbara Sabo, Vigor Vukotić
- Sofascore Motion & VFX: Paula Konjušić, Anton Radačić
- Sofascore Brand Manager: Ema Gomerčić
- Sofascore Head of Growth: Vedran Petranović
- Sofascore Marketing Project Manager: Paula Maričić Sofascore
- Product Owner: Alma Mujčinović
