Summary
- Campaign: Rearview Camera on BMW 5 Series
- Product: BMW 5 Series Cars
- Target Audience: Luxury car buyers
- Goal: Highlight the innovative rearview camera technology in the BMW 5 Series
- Key Element: Humorous and unexpected use of the rearview camera
A Quirky Take on Rearview Cameras on BMW’s: Super Bowl Ad
BMW’s 2014 Super Bowl ad for the 5 Series took a humorous approach to showcase the car’s advanced rearview camera technology.
The commercial featured a couple of teenagers going out on a date in the BMW. The young man, excited about the date, forgets that the car has a rearview camera. The girl observes his comical and unexpected intensions on the camera, providing a comical twist to the ad.
The ad cleverly contrasted the seriousness of driving with light-hearted humor, creating an entertaining experience for viewers. The ad cleverly contrasted the seriousness of driving with light-hearted humor, creating a memorable and entertaining experience for viewers.
This short ad campaign successfully generated excitement and positive feedback, reinforcing BMW’s reputation for producing high-quality, technologically advanced vehicles.
