Summary
- Campaign: Unboxing with AI Influencer
- Product: Reno12 Series
- Collaborators: Sharvari Wagh and Naina
- Target Audience: Young adults and tech enthusiasts
- Goal: Highlight the AI capabilities of the Reno12 series through an engaging and interactive format
- Platform: YouTube
- Key Features: AI-powered unboxing, challenges, and product demonstrations
A Unique Blend of Human and AI
OPPO’s campaign for the Reno12 series took an innovative approach by combining human and AI influences. The campaign featured Bollywood actress Sharvari Wagh alongside an AI-generated influencer, Naina. Together, the duo embarked on a series of challenges and ultimately unboxed the OPPO Reno12 Pro smartphone.
The campaign was designed to showcase the AI capabilities of the Reno12 series in a fun and engaging manner. Naina, the AI influencer, demonstrated various AI features of the phone, such as image processing, voice assistance, and smart editing. Sharvari, as the human element, interacted with Naina and the phone, providing a relatable perspective on the product’s features.
By blending the worlds of human and AI, OPPO aimed to create a unique campaign that resonated with the target audience. The campaign effectively showcased the potential of AI in enhancing the smartphone user experience, positioning the Reno12 series as a technologically advanced device.
