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One Piece Anime Makes Epic Debut on Las Vegas Sphere

one piece las vegas sphere ad

Ad Campaign Details

Advertiser:

Industry: ,

Ad Format: ,

Type of Ad:

Location:

, Las Vegas, Nevada

Summary

  • Campaign: One Piece “25th Anniversary on the Las Vegas Sphere”
  • Brand: Toei Animation
  • Product: One Piece anime
  • Location: Las Vegas, Nevada (Las Vegas Sphere)
  • Dates: June 10th – 16th, 2024
  • Goal: Celebrate the 25th anniversary of the One Piece anime and gain exposure in a new market

Yo Ho Ho! One Piece Sets Sail for Vegas: A 25th Anniversary Celebration

Yo Ho Ho! One Piece Celebrates 25th Anniversary on Las Vegas Sphere

In June 2024, Toei Animation, the production company behind the long-running anime series One Piece, launched a unique campaign to celebrate the franchise’s 25th anniversary.

This campaign made history by showcasing a 90-second One Piece animation on the exterior of the Las Vegas Sphere.

The campaign ran from June 10th to 16th, 2024, transforming the Las Vegas Sphere into a giant canvas for the beloved anime.

The animation itself likely featured a compilation of exciting moments and iconic characters from the One Piece universe, captivating passersby and grabbing the attention of fans and newcomers alike.

Anime became the first Japanese content to feature on the Las Vegas Sphere

This innovative campaign served a two-fold purpose.

Firstly, it commemorated a major milestone for the One Piece franchise, celebrating its enduring popularity and legacy.

Secondly, it brought the series to a brand new audience in the heart of Las Vegas, potentially sparking interest among tourists and casual viewers unfamiliar with the anime.

By utilizing the Las Vegas Sphere’s cutting-edge technology, Toei Animation’s campaign marked a significant moment for anime. It showcased the growing global reach of Japanese animation and its ability to capture the imagination of a diverse audience.

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