Summary
- Campaign: Deep in Love
- Brand: Manforce Condoms
- Product: Manforce Condoms
- Target Audience: Young adults in India
- Goal: Promote responsible and enjoyable sexual experiences, break down taboos surrounding intimacy, and increase brand engagement.
- Key Element: A series of witty social media posts using playful language and humor to convey messages about love, intimacy, and the importance of safe sex.
“Deep in Love” – A Playful Take on Valentine’s Day
The Manforce “Deep in Love” social media campaign for Valentine’s Day 2025 has utilized a series of engaging posts to connect with its target audience. The campaign employed a mix of humorous, romantic, and informative messages, all while subtly promoting the brand and its message of responsible intimacy.
The campaign leveraged witty phrases and playful language, such as:
- “You are my Love at First Night. #GoDeepInLove”
- “Apni feelings Kissi se keh kar dekho. #GoDeepInLove” (Express your feelings to someone)
- “Ek tight hug to wo bhi deserve karti hai. #GoDeepInLove” (She deserves a tight hug too)
- “Subah ko teddy, raat mein I am ready! #GoDeepInLove”
Sparking conversations and creating a sense of humor around the topic of intimacy. The campaign also included subtle reminders about the importance of safe sex, such as:
- “I’ll always be there. Pakka Promise! #GoDeepInLove”
- “Uski sweet tooth ko karo satisfy! #GoDeepInLove” (Satisfy her sweet tooth)
- “Put a ring that makes her say ‘YES’ #GoDeepInLove”
- “Usko rose dena mat bhulna! #GoDeepInLove” (Don’t forget to give her roses)
Subtly reinforcing the brand message while maintaining a lighthearted tone.
