Summary
- Campaign: LUX Flaw-less Glow
- Brand: LUX India
- Product: Beauty soap with Vitamin C
- Celebrity Endorsement: Virat Kohli and Anushka Sharma
- Target Audience: Indian consumers, particularly those interested in beauty and skincare
- Goal: Promote the new Lux soap with Vitamin C and associate it with a flawless glow. Leverage the popularity of the celebrity couple to increase brand appeal.
- Key Element: Romantic and aspirational portrayal of beauty, using the star power and real-life relationship of Virat and Anushka.
A Star-Studded Showcase of Flawless Skin
Lux India’s Flawless Glow campaign, featuring the popular celebrity couple Virat Kohli and Anushka Sharma, focuses on the captivating power of radiant skin. The ad unfolds at a party where Virat is visibly mesmerized by Anushka’s glowing complexion.
The central dialogue of the ad revolves around this admiration. Anushka playfully remarks, “Tumhari nazar hat hi nahi rahi” (You can’t take your eyes off me), to which Virat responds, “Tumhare nikhaar ne hatne hi nahi di” (Your glow won’t let me). This exchange highlights the captivating effect of Anushka’s “nikhaar” (glow), directly linking it to the use of Lux soap.







The ad then introduces the key product benefit: “For the first time, Lux comes with Vitamin C,” followed by the call to action, “De mujhe mera bedaag nikhaar” (Give me my flawless glow). This clearly connects the product innovation with the desired result of radiant, flawless skin.
Leveraging Star Power
Lux strategically uses the real-life romance and immense popularity of Virat and Anushka to enhance the campaign’s impact. The on-screen chemistry between the couple feels authentic, making the ad more engaging and relatable for viewers. By associating Lux with this beloved couple, the brand aims to elevate its image and appeal to a broader audience. The campaign taps into the aspirational desire for a healthy, glowing complexion, positioning Lux as the key to achieving it.