Summary
- Campaign: Spark Made Me Do It
- Product: KamaSutra Spark Deodorants
- Target Audience: Young adults
- Goal: Position KamaSutra Spark Deodorants as a product that can attract attention
- Key Element: Humorous and playful tone
KamaSutra’s “Spark Made Me Do It” campaign aimed to capture the attention of young adults with its humorous and engaging approach. The campaign focused on the idea that a good fragrance can transform ordinary situations into extraordinary moments.
The ad showcased a humorous scenario where the guy applies KamaSutra Spark deodorant and gets on to a match of Karate. As soon as he throws a punch, the smell of the deodorant mesmerizes the female opponent, and she ends up hugging him instead of fighting the match. The ad emphasized the idea that the fragrance could spark unexpected and delightful moments, making it a perfect companion for any occasion.
Words may not do justice to the ad, but it’s simply fun to watch, continuing the trend in the deodorant industry of using humor to promote their products.
The campaign’s tagline, “Spark Made Me Do It,” cleverly conveyed the transformative power of the product. By using a playful and light-hearted tone, the ad resonated with the target audience and successfully positioned KamaSutra Spark as a must-have fragrance for young adults.
