‘The Restaurant’ Ad: A Summary
- Campaign: The Restaurant (part of a larger Optifoglenses campaign)
- Product: Optifoglenses (anti-fog lenses)
- Target Audience: People who wear glasses, particularly those experiencing fogging issues
- Goal: Highlight the inconvenience and potential risks of foggy glasses in everyday situations, showcasing Optifoglenses as the solution
- Key Element: Humorous and relatable scenario in a restaurant setting
A Recipe for Disaster: Essilor’s Restaurant Ad
Essilor’s “The Restaurant” ad for Optifoglenses humorously depicts the problems caused by foggy glasses in a dining setting. The ad cleverly illustrates how a simple foggy moment can lead to awkward and potentially embarrassing situations.
The commercial focuses on a person wearing glasses in a restaurant. As soon as a hot plate of food arrives, their glasses fog up completely, leading to a comical mishap. The humor stems from the relatable experience of foggy glasses and the exaggeration of the resulting consequences.
By using humor and a relatable scenario, Essilor effectively communicates the benefits of Optifoglenses. The ad highlights the inconvenience and potential social awkwardness caused by foggy glasses, making Optifoglenses an appealing solution for those who experience this problem.
