Summary
- Campaign: Home Alone with Google Assistant
- Product: Google Assistant
- Celebrity Endorsement: Macaulay Culkin
- Goal: Showcase the capabilities of Google Assistant in a humorous and nostalgic way
- Key Element: A playful reimagining of the iconic “Home Alone” film
A Nostalgic Reboot with a Modern Twist
Google Assistant launched a humorous and nostalgic Super Bowl ad featuring Macaulay Culkin, reprising his iconic role from the “Home Alone” films. The ad pays homage to the classic movie while showcasing the capabilities of Google Assistant.
In the ad, Culkin, now all grown up, uses Google Assistant to control his smart home devices, from turning on the lights to adjusting the thermostat. The commercial cleverly incorporates elements from the original film, such as the iconic scene where Kevin McCallister sets booby traps for burglars. However, in this modern version, the traps are triggered by Google Assistant’s voice commands.
The ad garnered over 7 million views on YouTube, demonstrating its popularity and effectiveness. By leveraging nostalgia and humor, Google Assistant successfully captured the attention of viewers and highlighted the convenience and intelligence of its voice assistant.
