Durex’s “Horngry” Campaign Turns Fruit Into a Clever Visual Pun

Summary

• Campaign: “Horngry” student campaign created in Nigeria.
• Purpose: Promotes Durex fruit-flavored condoms.
• Fruit Variants: Includes banana, strawberry, and watermelon themes.
• This creative concept was developed by the advertising school 02 Academy located in Lagos, Nigeria.

Ad Plot

This Durex ad campaign features fruit-flavored condoms with the slogan “Horngry”.

The advertisement uses a clever visual pun and wordplay, merging the words “horny” and “hungry” into the portmanteau “Horngry”. It depicts everyday fruits modified to look like condoms to promote Durex’s flavored product range.

Taglines:

• “Go Bananas When Horngry”
• “Go Strawberry When Horngry”
• “Go Watermelon When Horngry”