Summary
- Campaign: Durex Condoms
- Product: Condoms
- Target Audience: Adults (age 18+)
- Goal: Promote conversation around safe sex in a creative and eye-catching way
- Key Element: Playful use of typography
About the Author
Hi, I'm Hridja, a marketing consultant focusing on digital strategies. I wrestle with marketing jargon by day and dream of the perfect subject line by night.
When I'm not writing, I'm obsessively collecting ads and email campaigns – basically building a massive digital library that I hope will be a treasure trove of inspiration.
Consider me your friendly neighbourhood marketing nerd, just trying to make sense of the ever-changing digital landscape and maybe, just maybe, build the world's most epic library of ads and emails.
You'll find my work here on Digital Tripathi.
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