Summary
- Product: Coca-Cola
- Platform: Social Media
- Target Audience: Indian audience celebrating Raksha Bandhan
- Message: Emphasizes the strong bond between siblings and the role Coca-Cola can play in celebrating this special occasion
A Sweet Twist on Tradition
Coca-Cola’s social media campaign for Raksha Bandhan cleverly combined the festival’s symbolism with the brand’s iconic product. The campaign featured an animated video where a traditional rakhi transforms into a Coca-Cola bottle, symbolizing the enduring bond between siblings.
The accompanying text, “The person with whom you fight the most, the person who you love the most, share a Coca-Cola with them,” resonated with the emotional significance of Raksha Bandhan. It highlighted the shared experiences and unbreakable connection between siblings, suggesting that Coca-Cola can be a part of these cherished moments.
