Kérastase is a renowned luxury hair care brand that offers a wide range of premium hair products and treatments. Inspired by its in-depth knowledge of the modern woman, its products are designed to meet hair needs and are often used by professionals and individuals seeking exceptional hair care solutions.
In their recent creative Out-of-Home (OOH) ad campaign, they collaborated with JCDecaux, a global outdoor advertising company known for providing innovative advertising solutions, including bus shelters. This partnership likely aimed to redesign bus shelters and transform them into eye-catching, interactive, and engaging ad spaces for Kerastase.
